During the period of and advertising action our call center can plug in new phone numbers with the special purpose of handling calls generated by the action or use the existing number of the Customer (redirected or allocated into Е1 flows of our call center).
Several phone numbers, processed through a single algorythm, but accounted separately when creating statistic data, can be dedicated for receiving the calls. It allows to evaluate and compare various advertising media, that would advertise each its own phone number.
Feedback from the audience (that is daily reported by our call center) and the ability of making real-time changes into the scheme of work, that our call center allows to do, are very inportant features for a successful advertising action.